Appetite Lab

A Winning Business Recipe for Mobile App and Software Solution Start-ups! 

Appetite Lab is a mobile app and software solution start-up based in Toronto, Ontario. It was founded in 2012 by Michael Smith, the founder and CEO of CIM (Consumer Impact Marketing) and FieldMatrix, a business-based software endeavor whose clients include Esso Imperial Oil, Fuji Canada and Rogers/AT&T.

Appetite Lab serves as an app incubator that uses state-of-the-art technology to design, develop, and market its own creations, as well as invest in innovative and profitable ideas.


FishHunter sold to Navico, August 2017

 Appetite lab is pleased to announce that  it has sold the rights and properties of the FishHunter business to Navico a global leader in the marine electronics industry. 

The FishHunter (, a portable smartphone fish finder was featured on NBC, the Discovery Channel, CBC’s Dragon’s Den and many other media outlets and was fast becoming the global leader in the portable castile fish finder market.