Appetite Lab

A Winning Business Recipe for Mobile App and Software Solution Start-ups! 

Appetite Lab is a mobile app and software solution start-up based in Toronto, Ontario. It was founded in 2012 by Michael Smith, the founder and CEO of CIM (Consumer Impact Marketing) and FieldMatrix, a business-based software endeavor whose clients include Esso Imperial Oil, Fuji Canada and Rogers/AT&T.


Its flagship product, the FishHunter (, a portable smartphone fish finder has been featured on NBC, the Discovery Channel, CBC’s Dragon’s Den and many other media outlets.  Appetite Lab serves as an app incubator that uses state-of-the-art technology to design, develop, and market its own creations, as well as invest in innovative and profitable ideas.


We’re Growing and Our Team Is Too!  

If you’re awesome, we want to meet you. We are currently looking for the following positions:

Director, Consumer Experience 
Accounting Manager, Controller
Graphic Designer with Web & Mobile App Experience